Episodes
The Case of Hypersegmentation in Email with Kasey Luck
Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. We had Kasey Luck, a CXL instructor and …
Using Experimentation to Optimize More than Just Conversion Rate with…
Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to Paul Wilkins, …
Attention Tax with Rishi Rawat and Lorenzo Carreri
Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to the faces, …
Maximising Traffic Through Retention Strategies with Adam Kitchen
Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial...
Conscious Conversions with Kenda Macdonald
Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we discussed cognitive biases wit...
Building New Media with Juan Mendoza
Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-t...
Moving From Dark to Fair Patterns With Marie Potel-Saville
Marie Potel-Saville is the Founder of Amurabi, a legal innovation studio which was recently awarded the "Most Innovative Privacy Project 2022" by the IAPP and W@Privacy. In this episode, we talked about misleading practices o...
Urgency in E-commerce with Peter Gardner
Our guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce. If you want to learn about: …
Web Accessibility with Abi Hough and Charles Meaden
In this episode, we had not one, but two guests with us, telling you all you need to know about web accessibility. And they not only tell you about it but make you care about it as well. Learn what …
Demand Generation with Nemanja Zivkovic
Our guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing - a B2B marketing agency, and host of Funky Marketing Show - a podcast where he talks to “all those people that are doing the good job for …
Privacy Needs Marketing with Siobhan Solberg
Siobhan Solberg is a musician/football fanatic turned protector of privacy and founder of measurement and optimization agency, Raze Marketing. She also hosts Marketing Unfucked and has been a speaker most recently at the Supe...
UA to GA4 Migrations with Julius Fedorovicius (Analytics Mania)
The clock is ticking on Universal Analytics, with only a few months left to "migrate" to Google Analytics 4 the time to act is NOW. In this episode, you’ll hear all you need to know about migrating from UA to …
CRO to UXO with Ihor Sokolov
Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store. This is the first agency that takes commitment to deliver specific uplift in key ...
Customer Value Optimization with Valentin Radu
In this episode, we’re covering a topic that is both very relevant in today’s economic climate and about as evergreen as anything, especially in the world of e-commerce. Customer retention is something that any brand looking ...
Love, Hate, and UX with Helen and Simon
We are back with another Helen and Simon episode! In this one, we learn about some of the hottest things in the world of CRO today from our exceptional guests - Helen Wilmott, UX director at dentsu international and Simon …
How to Prioritize the Right SEO Efforts With Maeva Cifuentes
Maeva Cifuentes is the CEO of Flying Cat, an SEO-driven content marketing agency for B2B SaaS companies specializing in martech, salestech and HR tech. In this episode, we’ll talk about how to invest your budget wisely for 20...
Content at Scale With Nick Jordan
Nick Jordan is the CEO and founder of ContentDistribution, a remote-based content-focused agency. In this episode, we talked about great content - the difference between an empty template and a thriving website. Nick also exp...
Do This Instead of Random Testing With Andra Baragan
Andra Baragan, conversion rate optimization specialist and founder of Ontrack Digital CRO agency. In this episode, we talk about optimizing your optimization efforts. Is random testing better than no testing? Andra shared wha...
Personalisation Isn’t Dead With Kate Cook and Darshana Patel
Darshana Patel is the Lead Client Partner at The Lumery and an expert in leveraging personalisation across the customer journey. Kate Cook, aka The Attribution Gal, is the Analytics Lead at The Lumery. In this episode, we dis...
E-commerce Sales Models With Pancho Mendiola
Pancho Mendiola is the Chief Flow Charts Officer at SomosMerchants, CEO at e-commerce consulting company VamosOnward, and host of the Convert on Shopify podcast. In this episode, we talked about Shopify e-commerce sales model...
Everything You Need To Know About Website Migrations With Steve Wiide…
Steve Wiideman is an SEO veteran since 1998 and the president of Wiideman Consulting Group. In this episode, we talked about website migrations Everything you need to know and what you need to do before, during, and after a w...
Why You Need Developers in CRO With Sandeep Shah
Sandeep Shah is the director of product and presale at Webtrends Optimize. In this episode, we talked about why we think web developers should work closely with marketing and optimization teams. Learn more about the skills re...
How To Do Market Research With Jeremy Epperson
Jeremy Epperson is the Chief Growth Officer at ConversionAdvocates. He’s a 15 year CRO veteran and a renowned speaker. In this episode, we talked about how to do a proper market research, the common research mistakes and how ...
Building Websites That Convert With Annie Maguire
Annie Maguire is a Conversion Copywriter, who has worked with Fortune 500 companies such as Loreal, UnderArmour, Guinness and more. In this episode, we talked about how to develop a website user experience that generates lead...