Tracy Laranjo

Fractional Head of CRO & Experimentation

Tracy brings a rich tapestry of experience to the digital marketing realm as a seasoned CRO strategist and user researcher. With 8 years of immersive full-stack digital marketing experience with high-growth direct-to-consumer (DTC) brands, she is a master at elevating online shops and digital products. Her approach is unique, blending qualitative and quantitative research to uncover hidden growth opportunities and build effective website testing programs.

Tracy's journey is marked by significant milestones. She is a CXL Certified Optimizer, having completed what is hailed as the most thorough CRO training in the world. This accomplishment underscores her deep commitment to excellence in her field. Further enhancing her profile, Tracy is the engaging host of 'Experiment Nation: The Podcast,' where she converses with top experimenters from notable organizations like Shopify, Microsoft Digital Stores, and Specsavers, gaining and sharing valuable insights.

Her practical expertise is evident in her remarkable achievement at Inkbox Tattoos, where she played a pivotal role as the landing page optimization lead, contributing an impressive $586K in annual revenue. This was a key factor in Inkbox's journey leading up to its acquisition by BIC in January 2022. Tracy has also been instrumental in spearheading growth and conversion programs for the innovative digital estate planning startup, Willful.

Outside of her professional pursuits, Tracy is passionate about test-to-learn iterative problem solving. In her downtime, she enjoys immersing herself in strategy games like Civ 6, Stardew Valley, and Clue. A lover of pets, she finds joy and relaxation with a warm cat on her lap.