Ton Wesseling

Specialist in Conversion Optimization and Digital Experimentation

Ton Wesseling is a seasoned professional who has dedicated over 20 years to helping organizations achieve greater success through the adoption of robust experimentation and validation methodologies. His passion for experimentation not only brings answers but also joy, serving as a crucial catalyst for growth within the industry. Throughout his illustrious career, Ton has founded agencies, developed websites and tools, authored numerous articles, and created both training courses and events. Despite the evolution of his career, his primary love has remained steadfastly focused on the work itself. Having consulted for over 50 organizations across 10 different countries, Ton's commitment to his craft is unwavering. His philosophy can be succinctly summed up as: Eat, sleep, experiment, repeat—a mantra that underpins his approach to driving innovation and results in the field of experimentation and validation.