Mikko Piippo

Digital analytics consultant, co-founder of Hopkins Oy

Mikko Piippo is the co-founder and partner of Hopkins, a digital marketing agency based in Helsinki, Finland. Since launching Hopkins in 2016 with two colleagues, Mikko has grown the agency to a team of 39 professionals. He is committed to helping organizations CARE about their digital analytics data, emphasizing the importance of Collecting data that matters, Analyzing the data, Recommending actions, and Experimenting & executing.

Hopkins, under Mikko's guidance, specializes in digital marketing and analytics, catering to a diverse range of clients. The agency is well-equipped to serve international clients seeking a top partner in digital analytics and marketing, as well as those needing an agency partner for the Finnish and neighboring markets.

Mikko is not only a leader in the field but also a regular speaker at events and conferences focused on web analytics and digital marketing. His speaking engagements include the Analytics Conference in Sydney and Melbourne in 2016, the Marketing Analytics Summit in Milan in 2019, 2020, and 2021, and the Crawl & Indexation Summit in 2020, showcasing his extensive knowledge and experience in the industry.