Michael Aagaard

Michael AagaardProfile Photo

Top Rated Keynote Speaker | CRO Pro w/ 15 years experience

Michael has built a career around his dual passions: Conversion Optimization and Public Speaking. Since 2008, he's dedicated himself to Conversion Optimization, and by 2010, he was delivering keynote speeches internationally. His experience spans agency work, in-house roles, and independent consulting, including a tenure as the Senior Conversion Optimizer for Unbounce until December 2018, when he ventured back into freelance consulting.

His professional journey is a testament to continuous learning through trial and error, having made every conceivable mistake in Conversion Optimization. This wealth of hands-on experience cements him as a seasoned practitioner rather than a mere theorist.

Believing research to be the cornerstone of successful Conversion Optimization, he spends about 80% of his time on Conversion Research. He is guided by the philosophy that a deep understanding of problems is key to solving them. He looks to Abraham Lincoln’s wisdom on preparation to epitomize his approach, likening thorough research to sharpening the axe for a clear, strategic strike.

Nov. 8, 2023

Using Psychology in CRO with Michael Aagaard

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! This is another episode done as part of our partnership with Experimentation Elite. For those who do not know, Expe...

Episode page