Digital Experience Director
Over his 21-year career, Jonny has helped the likes of Sky, O2, GHD, Trainline, and Liberty London put analytics and experimentation at the heart of their digital innovation and brand strategy. He regularly shares my experiences to help bring the undervalued world of experimentation to a mainstream audience.
Welcome to nohacks.show! In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in...