Jim Sterne
Founder Marketing Analytics Summit and Digital Analytics Association
Jim Sterne sold business computers to companies that had never owned one in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on analytics strategy planning at Data Driven Leaders Studio as well as teaching the ins and outs of Machine Learning and Generative AI to marketers.
Generative AI for Marketing with Jim Sterne
This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in London, UK, with three incredible workshops happening the day before, on December 6th.