André Morys

CEO & FounderCEO & Founder at konversionsKRAFT

André is a distinguished figure in the field of business optimization, boasting over 26 years of leadership experience at konversionsKRAFT, the premier consultancy in the D-A-CH region. Under his guidance, the company has flourished with a robust team of over 80 professionals, including consultants, designers, and conversion experts. André's expertise lies in driving digital growth for enterprise clients through a unique blend of qualitative research, consumer psychology, and behavioral economics, seamlessly integrated with data analytics and experimentation.

As the CEO and Founder of konversionsKRAFT, André's responsibilities extend beyond everyday management. He is instrumental in the continual enhancement of their optimization services and plays a pivotal role in the development of their proprietary methodology and framework. His academic contributions as a university lecturer are as notable as his professional achievements. André is not only a published author and a sought-after public speaker, but he also holds the accolade of being a certified storyteller for influence.

What truly sets André apart is his personal mission: to disseminate his profound knowledge and insights on crafting superior optimization hypotheses and achieving remarkable uplifts in ecommerce optimization. His passion for sharing this expertise makes him an invaluable resource in the industry, continually inspiring and educating those around him.